The Description Meta Tag

Posted by Balaji Seo in on Wednesday, December 15, 2010 | 0 Comments |

The META Description Tag has no effect on ranking but in some cases search engines will use this tag as a description of your site in the SERPs. Think of it as text for getting users to visit your site rather than as text for the search engines.


  • Make sure your description is relevant to the content on the page.

  • Use proper grammar in one or two sentences.

  • Make sure all the words are spelt correctly.

  • Avoid the use of symbols, numbers and special characters.

  • The description should include your main keywords.

  • Do not repeat the keywords in the same phrase or list them.

  • Keep the length under 160 characters including spaces.

    • The META Description Tag should be placed immediately after the title element. Using the example page structure from the Title element post it should look something like this:
    <!doctype HTML PUBLIC “-//W3C//DTD HTML 4.01 Transitional//EN”>
    <html>
    <head>
    <meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″>
    <meta http-equiv=”Content-Language” content=”en”>
    <title>Retail Store Fixtures and Retail Store Display Supplies</title>
    <meta name=”Description” content=”All your retail store display requirements at discounted prices with next day delivery. An online catalog of retail store fixtures from G.Brown Company Inc.”>
    <meta name=”Keywords” content=” your, keyword, list, here”>
    <link type=”text/css” rel=”stylesheet” src=”/path/file.css”>
    <script type=”text/javascript” language=”javascript” src=”/path/file.js”></script>
    </head>
    <body>
    .
    .
    The content of your page goes here.
    .
    .
    </body>
    </html>

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